Portrait of Falk Wellendorf

Hi, I'm Falk.

I'm a marketer by trade — 37, based in Germany, and fluent in the language of briefs, funnels and partnerships. A couple of years ago I started building software with AI as a co-pilot, and it changed how I think about my job: the fastest way to test a marketing idea is often to just build the thing.

wavesvillage.io is where those things live. Each subdomain is a house — some public, some invite-only, some built for exactly one person. This site is the village square.

How I work

Small and sharp

One job, done well. If it needs a manual, it's too big.

Built for a real person

Every project starts with someone specific — often me, sometimes one other person.

Marketing is a product skill

Knowing who it's for and why they'd care is half of building anything.

Open by invitation

I'd rather have 50 people who love a thing than 5,000 who forget it.

So far

  1. Years in marketing

    Campaigns, brand, partnerships and creator programmes across DACH.

  2. 2025

    Started building my own tools with AI coding assistants — first for work, then for life.

  3. 2026

    Opened wavesvillage.io: Ripple, Scout, a language app and a game in the making.

  4. Next

    Turning the tools into services, products and a small, sustainable studio.

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